Interesting ideas conveyed in simple ways. That, I believe, is the cornerstone of good writing.
Born in Cape Town but now living in London, I've spent more than a decade interrogating what I'm saying, how I'm saying it, and how I can say it better. I'm a perfectionist, and with good reason: writing surrounds us. It's in the emails we receive every day. The books we treasure. The websites we browse. It brokers deals and sell products.
Since 2005, I've written for magazines, websites, advertising companies and media conglomerates. I've taken my passion for writing and produced long-form copy, interviews, radio scripts, advertorials and even simple taglines.
If you'd like to know more, check out some of my work using the navigational menu. Or drop me a line. My email address is edwardlovewriter[at]gmail[dot]com.