How do you convince overseas investors to buy an expo about dinosaurs? You exhaustively describe all 25 lizards on show, as well as outlining the thousands of families who have come to love DinosAlive
POWER OF POISON
Power of Poison - 2016. This one-page advert was created to describe the Power of Poison expo arriving in Cape Town on March 18th. I opted to delve into the 'mystique' of poison.
Uber and the Titanic: Artifact Exhibition joined forces. I was commissioned to create an emailer outlining the partnership.
This is a single slide from a multi-slide presentation created for international investors, which I managed and created content for.
UX work - 2015. WeChat approached the team to redesign their app, Ebola24, which had been created in the wake of the Ebola crisis. The screenshot above demonstrates a single slide from a flow diagram that illustrated a more functional and intuitive application.
Here is a snapshot of a market report I helped create for VCI, a consulting firm with offices around the world. The entire document is 40-pages long, but unless you're a mining magnate, this overview is sufficient.. I worked extensively with an art director to achieve the right look and feel, but my most important job was to overhaul the content. In its original state it was, at best, grammatically incorrect, and, at worst, utterly ambiguous.
ZONE FITNESS FACEBOOK CONTENT
We have found motivational quotes to be very effective on social media. Here is an example from the Zone Fitness Facebook page.
Lumico Academy - 2015. Last year, I hosted several courses aimed at teaching people digital marketing in a world that is rapidly adopting new trends.
CLICKS HEALTHCARE CONFERENCE
Clicks Healthcare Conference - 2013. I was tasked with writing and directing the introductory video for the Clicks Healthcare conference, the most prestigious gathering of healthcare professionals in Africa.
CLICKS PRIVATE LABEL - 2013
Clicks Private Label - 2013. An example of concept/copywriting work for under the Clicks Private Label range. a.
One of my favourite jobs: I would write monthly burbs for the Musica Bulletin describing the latest releases in the worlds of music, tech and games.
CLICKS PRIVATE LABEL
The Clicks Private Label brand was resolutely corporate, but required a lot of creative energy to keep it relevant.
For a copywriter in the corporate world, this image is a familiar sight: a mock-up of packaging that needs to be checked and signed off.
Body Shop is known for its charitable contributions to society - in fact, it's the very cornerstone upon which the company is built. I helped create copy that was conducive to this image during my time with the Clicks brand.