Campaigns

GENERAL

DINOS ALIVE


How do you convince overseas investors to buy an expo about dinosaurs? You exhaustively describe all 25 lizards on show, as well as outlining the thousands of families who have come to love DinosAlive


POWER OF POISON


Power of Poison - 2016. This one-page advert was created to describe the Power of Poison expo arriving in Cape Town on March 18th. I opted to delve into the 'mystique' of poison.


TITANIC EXPO


Uber and the Titanic: Artifact Exhibition joined forces. I was commissioned to create an emailer outlining the partnership.


SINGLE SLIDE


This is a single slide from a multi-slide presentation created for international investors, which I managed and created content for.


EBOLA CRISIS


UX work - 2015. WeChat approached the team to redesign their app, Ebola24, which had been created in the wake of the Ebola crisis. The screenshot above demonstrates a single slide from a flow diagram that illustrated a more functional and intuitive application.


VCI


Here is a snapshot of a market report I helped create for VCI, a consulting firm with offices around the world. The entire document is 40-pages long, but unless you're a mining magnate, this overview is sufficient.. I worked extensively with an art director to achieve the right look and feel, but my most important job was to overhaul the content. In its original state it was, at best, grammatically incorrect, and, at worst, utterly ambiguous.


ZONE FITNESS FACEBOOK CONTENT


We have found motivational quotes to be very effective on social media. Here is an example from the Zone Fitness Facebook page.


LUMICO ACADEMY


Lumico Academy - 2015. Last year, I hosted several courses aimed at teaching people digital marketing in a world that is rapidly adopting new trends.


CLICKS HEALTHCARE CONFERENCE


Clicks Healthcare Conference - 2013. I was tasked with writing and directing the introductory video for the Clicks Healthcare conference, the most prestigious gathering of healthcare professionals in Africa.


CLICKS PRIVATE LABEL - 2013


Clicks Private Label - 2013. An example of concept/copywriting work for under the Clicks Private Label range. a.


MUSICA BULLETIN


One of my favourite jobs: I would write monthly burbs for the Musica Bulletin describing the latest releases in the worlds of music, tech and games.


CLICKS PRIVATE LABEL


The Clicks Private Label brand was resolutely corporate, but required a lot of creative energy to keep it relevant.


MOCKUPS


For a copywriter in the corporate world, this image is a familiar sight: a mock-up of packaging that needs to be checked and signed off.


BODY SHOP


Body Shop is known for its charitable contributions to society - in fact, it's the very cornerstone upon which the company is built. I helped create copy that was conducive to this image during my time with the Clicks brand.