MICROSOFT SURFACE - AUGUST 2018
A campaign centered on the forgotten heroines of STEM (science, technology, engineering and mathematics) to promote the Microsoft Surface. All copy written by me in conjunction with a professional illustrator.
FLYBE AIRLINE - AUGUST 2017
Airline Flybe published my business story in the August issue of their in-flight magazine, FlightTime.
FAST COMPANY - APRIL 2017
Fast Company South Africa ran my feature on the rise of remote working around the world.
SA Express' Indwe Magazine ran this feature on the Meerkat/SKA project, a major array of dish antennas designed to probe the depths of space. The SKA project is of worldwide significance, and I travelled to Namaqua Engineering in Vredendal to meet the South African team helping to bring these monocles into our great unknown to life.
During the Ebola crisis in 2015, we teamed up with WeChat to create a mobile app that would dispense information on the disease in two languages: English and French. This involved creating wireframes, flowcharts and purpose-building the app from the ground up. We piloted a 24/7 help chat run by the team and sourced information from experts in the field. I ran the project from start to finish and was actively involved in the creation of a TVC that ran across South Africa’s premier satellite network, DSTV. At its height, the app was used by more than 40, 000 users.
SKYWAYS, JAN 2017
Airlink's in-flight magazine Skyways ran my story about the Biltong Board in their January 2017 issue. The piece looks at BB founder Maxime Eon's mission to make biltong more than an everyday, throwaway snack.
Zone Fitness. One of a series of designs commissioned to advertise the Zone Fitness gym brand. These designs appeared in national newspapers in 2015.
These work-in-progress images demonstrated a pitch for a Fintech client. The designer and I devised the concept of a spaceman as an allegory for hope (dreaming big and reaching for the stars) in the face of South Africa's crippling debt crisis. The slogan is simple but effective "Change your world."
I was one of the project leads on Lumico Academy, an initiative designed to reach outsiders digital marketing skills. I would prepare two hours of marketing material and then present to an assembled - paying - audience.
WeChat Dream Holiday - 2014. The WeChat Dream Holiday campaign was a nationwide competition that ran for several months across 12 competing South African universities. To promote the campaign, I worked with campus writers ('stringers') from across the 12 universities, co-ordinating written content and video activations.
Project Trapped - 2014. In the winter of 2014, Efferflu C were looking for a campaign that would promote their immune boosters. The idea? A social experiment with Derick Watts and the Sunday Blues. To emulate what it felt like to be cooped up at home with flu, the comedy duo locked themselves away in a hotel room for a week. The catch? They had to act out stunts suggested to them over social media by the public. I was involved in the marketing of the campaign over social media and online. The person who suggested the zaniest idea walked away with a cash prize and bragging rights to boot. Picture
WE GOT THIS COVERED
We Got This Covered, 2016 - onwards. I write regularly for this Canadian/American website, one of the largest entertainment properties on the continent.
THE MAC LIFE
I'm a technology correspondent for Conor McGregor's lifestyle website, The Mac Life.
Skyways, March 2016. For Airlink's in-flight magazine, I was commissioned to write a piece about Karen Zoid and highlight her involvement in that year's KKNK, a national music festival with worldwide reach.
Bandwidth Blog - Ongoing. I am currently a writer for Bandwidth Blog.com, one of South Africa's most popular tech trends websites.
BANDWIDTH BLOG LIVE
Video correspondent for reviews and previews.
Farmbiz Magazine, 2015-2016. I acted as a tech correspondent for FarmBiz magazine, a monthly publication for CEOs and business people in the agricultural business.
MUSCLE EVOLUTION & DAVID KAAYA
This story for Muscle Evolution magazine appeared in Vol 12, issue 2. I profiled the rise of David Kayaa, an impoverished imigrant living on the streets of Johannesburg who used his prowess in the gym to become a bodybuilding champion; one who competes all over the world today. A true rags to riches tale.
Entrepreneur Magazine - December 2015. A published story I wrote for fintech client IMB. The story is credited to IMB's Director, Glen Jordan, but I was the ghostwriter.
I acted as a freelance writer for South Africa's Beauty Blog of 2015, 9Lives.com. Here I review the rip-roaring comedy flick, Spy.
Grazia Online - November 2015. This fun and family-friendly story was written for a sports and fitness client and published in Grazia's online portal.
Gearburn - 2012 - 2014. I was a featured writer for Gearburn.com, an award-winning technology blog and the subsidiary of parent site, Memeburn.com.
Eurogamer.net - May 2013. I was commissioned to write a story about South African game developers for Europe's leading games/technology publication.
Thunderbolt - 2010 - 2016 - I'm an ongoing contributor to Thunderbot. Here is a controversial piece discussing the pointlessness of modern reviews.
Metro.Pop Magazine - Circa 2010. I was a freelance music writer for Metro.Pop magazine. The publication was printed in New York and distributed across the state.